Case Study

CANDY CRUSH Soda SAGA

Branding

We were briefed by King to establish a new brand building on the world famous Candy Crush logo for the sister title, Candy Crush Soda Saga. Drawing inspiration from vintage American soda bottle labels, and using hand drawn type we created a brand seen by millions everyday!

A comprehensive branding project, from logo design to a complete toolkit including brand guidelines, branded advertising, sample packaging and licensed product. We went on to design the playfully interactive Candy Crush Soda Saga website with a header featuring the cool CGI TV ad.

Logo Development

Brand Guidelines

“Working with Villain on brand campaigns and design is always an absolute breeze and together, over the years we’ve forged a strong, honest relationship which I value greatly.”
Victoria Reeve
Brand Director
King

Site Design

Work